Laundry detergent problem: where's the bubble

I wasn't too picky on laundry detergent (or so I thought), and tend to switch to different brand once in a while just for fun. Recently, thought, I was a little bit puzzle by the laundry detergent that I brought. It was All 2x Ultra.



The way it puzzled me was that there was NO BUBBLE stirred up during the washing process. It's almost as if I poured a cup of water in the washing machine instead of a cup of detergent. I don't know if it's normal, but I don't feel comfortable to have my load of laundry washed WITHOUT any bubble being generated during the process. It makes me feel like the clothes are not being cleaned. It's like using body wash that does not generate any bubble while you rub it on your body. It doesn't feel right.



On the other hand, my roommate's Gain generated tons of bubble. So I guess I will get some GAIN next time I go to supermarket.